Shared Services: Does your website promote online giving?

In today’s increasingly digital world, organizations should be seeking out and testing effective ways to cultivate donors online. There are numerous paths to implementing online marketing and donor engagement strategies.

Here are a few simple questions you can ask to start assessing your readiness to dive into digital fundraising.

  • Is our website mobile friendly?
  • How does our website invite people to be engaged?
  • Is it easy for them to tell what we do, when and how?
  • Is our organizational brand clear?
  • Can people easily find our address, phone number, and other contact information?
  • Do we have a working “donate” button for easy online giving?
  • Do we have a mechanism for knowing immediately when people give online and a procedure for acknowledging that gift?
  • Can people download or submit our volunteer application online?
  • Do we utilize any search engine optimization tools?
  • Do we use our donor database as a tool for communications?
  • Do we utilize an email service like Constant Contact, MailChimp, or Vertical Response?
  • Do we utilize Facebook? Twitter? Instagram? Snapchat?
  • If so, what kinds of posts are we making to those accounts and how often?


If you missed our October 24th Coffee Cup Conversation with Craig Bittner from Unagency and would like some tips or guidance on maximizing your web presence, give us a call (913-831-4752). Support Kansas City can provide you with the resources and/or referrals you need to help effectively manage your online fundraising.

Megan Campbell

Director of Development and Administrative Services

November 2017

About the Author

Support KC

For the benefit of the nonprofit sector everywhere, we wanted to provide resources for ways we can continue to operate and grow within this era. And once social distancing begins to fade, what lessons can we take from this to improve our operations permanently. Come back often for more updates.

Accounting & Fiscal Management

  • Structure general ledger, chart of accounts, setup assistance
  • Monthly accounting support: accounts payable, accounts receivable, deposits and receipts, bank reconciliation
  • Payroll preparation
  • Preparation of management reports
  • Financial report preparation for board meetings
  • Grant tracking and reporting
  • Preparation of IRS Form 990
  • Preparation of annual 1099’s
  • Preparation of schedules for independent audit, assistance with audit completion
  • Cleanup of past accounting records
  • Budget preparation assistance, reporting and analysis
  • QuickBooks training

Governance & Strategy Development

  • Governance training
  • Executive mentoring and coaching
  • Board retreat facilitation
  • Strategic planning documents
  • Outcomes and impact measurement and reporting
  • Survey assistance

Database Management

  • Database design and development
  • Gift and demographic data entry
  • Donor acknowledgement letters
  • Import and export of data; mail merges; exports to mail house
  • Data and donor analysis
  • Integration with accounting systems, fund development and social media activities
  • Database training
  • Ongoing support and technical assistance

Fund Development

  • Create annual fund development plan
  • Fund development plan audits
  • Board Training
  • Capital campaigns
  • Grant management: research, writing and reporting
  • Major gifts and planned giving
  • Special event planning and support
  • Annual fund drives
  • Annual appeal mailings