In today’s increasingly digital world, organizations should be seeking out and testing effective ways to cultivate donors online. There are numerous paths to implementing online marketing and donor engagement strategies. Here are a few simple questions you can ask to start assessing your readiness to dive into digital fundraising.

• Is our website mobile friendly?
• How does our website invite people to be engaged?
• Is it easy for them to tell what we do, when and how?
• Is our organizational brand clear?
• Can people easily find our address, phone number, and other contact information?
• Do we have a working “donate” button for easy online giving?
• Do we have a mechanism for knowing immediately when people give online and a procedure for acknowledging that gift?
• Can people download or submit our volunteer application online?
• Do we utilize any search engine optimization tools?
• Do we use our donor database as a tool for communications?
• Do we utilize an email service like Constant Contact, MailChimp, or Vertical Response?
• Do we utilize Facebook? Twitter? Instagram? Snapchat?
• If so, what kinds of posts are we making to those accounts and how often?

  If you missed our October 24^th Coffee Cup Conversation with Craig Bittner from Unagency and would like some tips or guidance on maximizing your web presence, give us a call (913-831-4752). Support Kansas City can provide you with the resources and/or referrals you need to help effectively manage your online fundraising. Megan Campbell Director of Development and Administrative Services November 2017